Usually airplane travel includes bad food, cramped quarters and delays.Â I recently flew on American Airlines to Chicago â€“ no delays – but an interesting quirk of not a speck of food either.Â No peanuts, no cookie.Â Wow… cost-cutting gone haywire.Â And airport security wasÂ nice enough to confiscate my yogurt â€“ I hadnâ€™t realized that a closed Dannon container was considered a potentially-dangerous liquid â€“ so I couldnâ€™t even turn to my own snacks.
One redeeming things about my flight was an article by Jim Shahin titled Moody Blues in the airlineâ€™s magazine.Â He described a world-class restaurant that tracks your satisfaction with your dining experience from when you come in the door through to your exit.
You enter the restaurant â€“ whatâ€™s your mood?
10 â€“ euphoric
9 â€“ pleased
8 â€“ satisfiedâ€¦ down thru
5 â€“ disappointedâ€¦
3 â€“ hostileâ€¦
1 â€“ combastive
Excited to be at the restaurant, youâ€™re at a 10.Â Then your appetizers are slow to arrive… maybe down to 8.Â But those appetizers blow your socks offâ€¦ back up to 10.Â Your entrees are goodâ€¦ 9,Â no water refillsâ€¦ 7, the chef visits your tableâ€¦ back up to 10.Â And so onâ€¦
The restaurantâ€™s goal is for all diners to leave with at least a 9 overall.Â If they see your numbers start to slipâ€¦ voilÃ ,Â a complimentary appetizer or glass of wine arrives.
It got me wondering about such a system at your doctorâ€™s office.Â Youâ€™ve scheduled a consultation with a highly recommended physician and are eager for her suggestionsâ€¦ 10.Â The receptionist is pleasantâ€¦ thereâ€™s water and comfy chairs in the waiting roomâ€¦ 10.Â The magazines are dated 1963â€¦ 8.Â Â The waitâ€™s 45 minutesâ€¦ 6.Â Youâ€™re called into the examining room, which is so cold that polar bears would be at homeâ€¦ 5.Â But the doctorâ€™s wonderful, patient, interestedâ€¦ 9.Â She discussesÂ a treatment plan that makes sense, and answers all your questionsâ€¦ 10.
And hereâ€™s the best partâ€¦ the office takes a look at what your experience was like to improve themselves.Â At your next visit, the magazines are from 2007.Â And when the wait’s more thanÂ 15 minutes, the receptionist lets you know why and asks if thereâ€™s anything you need.
Come to think of it, this system could be used in a lot of places.Â Shahin suggests letting yourÂ partner, your teen, and your boss use one.Â Your partnerâ€™s satisfaction is at a 6 – betterÂ bring flowers home.Â Your boss is at a 9 -Â good time to discuss a raise.
Where would you like to use this system?
Cartoon courtesy of Toothpaste for Dinner.Â Thanks!